[ Case study · Fractional CMO ]
Fundbox / Google Ads + Facebook Ads
Cost per application down 40% while ad spend scaled 300%
RevClick’s founder led digital channels for credit products at Fundbox and inherited Google and Facebook campaigns that were underperforming.
- Cost per application
- -40%
- Ad spend scaled
- +300%
- Lifetime value per account
- +10%
[ The challenge ]
Inherited campaigns that were not working
Google and Facebook campaigns were underperforming, and the ad platforms had no view of which applications turned into valuable accounts.
[ The challenge ]Inherited campaigns that were not working
Google and Facebook campaigns were underperforming, and the ad platforms had no view of which applications turned into valuable accounts.
[ What we did ]
Rebuilt the campaigns and fed them better data
- Replaced the agency running the Google campaigns and rebuilt them from the ground up
- Worked with software engineers to build a data pipeline that sent lower-funnel lifetime-value data back to the ad platforms
[ What we did ]Rebuilt the campaigns and fed them better data
- Replaced the agency running the Google campaigns and rebuilt them from the ground up
- Worked with software engineers to build a data pipeline that sent lower-funnel lifetime-value data back to the ad platforms
[ The result ]
Scale without giving up quality
Cost per application fell 40%. Ad spend scaled 300% while lifetime value per account ran 10% higher.
[ The result ]Scale without giving up quality
Cost per application fell 40%. Ad spend scaled 300% while lifetime value per account ran 10% higher.
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