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RevClick

[ Case study · Fractional CMO ]

CMI Health / SEO + Google Ads

Google Ads revenue up 142% on a third less spend, with site traffic up 51%

An online seller of pulse oximeters and home health monitoring devices needed its ad budget to earn more and its organic traffic to grow.

Google Ads revenue
+142%
Ad spend
-33%
Total website traffic
+51%
Total online revenue
+101%

The 12 months before RevClick compared with the most recent 12 months, measured in Google Analytics.

Fractional CMO →
[ The challenge ]Ad spend that barely paid for itself

Paid campaigns leaned on branded keywords and returned little more than they cost, and several overlapping purchase tags made results look better than they were.

[ What we did ]SEO and paid search, run as one plan
  • Ran a national SEO program alongside the ads to grow non-paid traffic
  • Moved ad spend away from branded keywords toward non-brand product searches
  • Rebuilt the account into separate brand and non-brand campaigns with a small brand-protection budget
  • Consolidated tracking to a single purchase conversion so the numbers could be trusted
[ The result ]More revenue from both channels

Google Ads revenue rose 142% on 33% less spend, lifting return on ad spend by 263%. Organic search traffic grew 48% and organic revenue 64%. Across all channels, site traffic rose 51% and online revenue doubled.

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