[ Finance & Credit ]
For banks, credit unions, lenders and fintechs
Marketing built by people who have run credit marketing.
Most agencies don’t understand a credit funnel. RevClick was started by a former credit marketer to bring credit analytics, compliance awareness and senior strategy to financial firms, with AI systems doing the day-to-day work.
- Ad spend managed for financial and credit brands
- $50M+
- Cost per application at Fundbox while ad spend scaled 300%
- -40%
- Cost per approval on Capital One’s low-volume keywords
- -15%
- Volume at Capital One while holding target NPV per application
- +10%
Results from Fundbox and Capital One.
[ Three ways to work with us ]
Pick the level of help your team needs
- 01
Fractional CMO
A senior leader who owns the plan and the number, builds channel P&Ls from approval and default data, and manages your agencies and in-house team.
- 02
AI Marketing Systems
AI connected to your ad accounts and analytics handles monitoring, reporting and routine optimization, so your team spends its time on credit strategy.
- 03
Traditional Agency
Specialists run Google Ads, paid social, SEO and landing pages, optimized toward approvals and lifetime value instead of raw applications.
[ Why RevClick ]
A specialist, not a generic agency
[ Background ]
We’ve sat in your seat
Before founding RevClick, Trace Marriott was the senior manager of digital channels for credit products at Fundbox. He hired agencies, fired agencies, and built the marketing team himself. RevClick exists because the agencies he worked with struggled to build credit-specific strategies. That experience now spans more than $50M of managed ad spend for financial and credit firms, across nearly every digital channel.
[ Background ]We’ve sat in your seat
Before founding RevClick, Trace Marriott was the senior manager of digital channels for credit products at Fundbox. He hired agencies, fired agencies, and built the marketing team himself. RevClick exists because the agencies he worked with struggled to build credit-specific strategies. That experience now spans more than $50M of managed ad spend for financial and credit firms, across nearly every digital channel.
[ The problem ]
Misaligned incentives
An agency paid a percentage of your ad spend makes more when you spend more, so it has little reason to recommend cutting back. At Fundbox, when performance worsened and spend came down, the agency stopped working on the account at the exact moment it needed more attention. We charge flat management fees instead, and most plans have no long-term contract.
[ The problem ]Misaligned incentives
An agency paid a percentage of your ad spend makes more when you spend more, so it has little reason to recommend cutting back. At Fundbox, when performance worsened and spend came down, the agency stopped working on the account at the exact moment it needed more attention. We charge flat management fees instead, and most plans have no long-term contract.
[ The problem ]
Channels that take credit for each other
The classic mistake is over-investing in branded search because it looks efficient on last-click reporting. Simple incrementality tests often show those clicks would have come in organically anyway. We measure what each channel actually adds, then fund the ones that do.
[ The problem ]Channels that take credit for each other
The classic mistake is over-investing in branded search because it looks efficient on last-click reporting. Simple incrementality tests often show those clicks would have come in organically anyway. We measure what each channel actually adds, then fund the ones that do.
[ How we work ]
Built around your credit funnel
- Optimize ad platforms toward approvals and funded accounts, not just applications
- Feed lower-funnel and lifetime-value data back to Google and Meta so they find better applicants
- Separate brand from non-brand and set guardrails so branded spend stays profitable
- Write ads and landing pages with your compliance and disclosure requirements in mind
- Report in cost per approval, NPV and LTV, not clicks
[ How we work ]Built around your credit funnel
- Optimize ad platforms toward approvals and funded accounts, not just applications
- Feed lower-funnel and lifetime-value data back to Google and Meta so they find better applicants
- Separate brand from non-brand and set guardrails so branded spend stays profitable
- Write ads and landing pages with your compliance and disclosure requirements in mind
- Report in cost per approval, NPV and LTV, not clicks
[ Case studies ]
Results for finance and credit brands
Services financial firms use most
- Google AdsSearch campaigns optimized for approvals and NPV.
- Incrementality Testing & MMMFind out which spend actually adds applications.
- Reporting & DashboardsOne view of cost per approval across every channel.
- Social Media AdsMeta and LinkedIn campaigns fed with LTV data.
- Fractional CMOA senior leader who owns the plan and the number.
- AI Marketing SystemsLet AI handle monitoring, reporting and routine work.
[ FAQ ]
Common questions
Do you work with banks and credit unions as well as fintechs?
Yes. We work with banks, credit unions, auto lenders, fintech startups and other credit institutions. The fundamentals are the same: target people likely to be approved and profitable, not just people likely to apply.
How do you handle compliance?
We write ads and landing pages with your disclosure and fair-lending requirements in mind and route everything through your compliance review before it goes live. Your compliance team always has the final say.
How are you paid?
Flat management fees, not a percentage of ad spend, so we have no incentive to grow your budget unless it pays off. Most plans have no long-term contract.
Can you work alongside our existing agencies?
Yes. As a fractional CMO we often manage existing agencies, set their targets and check their reported results against your own approval and funding data.
What data do you need to optimize for approvals?
Usually an export or feed of applications with their approval and funding status. We help your engineers set up the pipeline that sends those results back to the ad platforms.
[ Get started ]
Talk to a team that understands credit.
Tell us about your products and channels. We’ll show you where your funnel is leaking and how we’d fix it.
- A senior marketer reviews your request, not a sales rep
- You’ll hear back from us shortly
- No long-term contract required on most plans