[ Industrial ]
For manufacturers, suppliers and industrial brands
Reach the engineers and buyers who never fill in a contact form.
Industrial buyers search for part numbers, compare specs and rarely raise their hand. We combine AI systems that keep campaigns, feeds and outreach running with experienced marketers who understand long B2B sales cycles.
- Total ad spend at Lignomat, with store revenue within 6% of the prior year
- -74%
- Cost per brand click at Lignomat
- -93%
- Of real cold-email replies were positive for Spectra Symbol
- 29%
- Of those positive replies asked for a physical sample
- 57%
Results from Lignomat and Spectra Symbol.
[ Three ways to work with us ]
Pick the level of help your team needs
- 01
Traditional Agency
Specialists run Google Ads, Shopping feeds, SEO and outbound email aimed at the engineers, buyers and distributors you sell to.
- 02
AI Marketing Systems
AI keeps product feeds and pages accurate, watches search terms and budgets, drafts technical content and qualifies outreach replies.
- 03
Fractional CMO
A senior leader who builds the plan across direct sales, distributors and online, and owns the budget and the number.
[ What works ]
Marketing for long, technical sales cycles
[ Stop the waste ]
Don’t pay a premium for your own customers
Lignomat, a maker of wood moisture meters, was paying high prices for clicks from people already searching its name. We cut cost per brand click 93% while brand clicks tripled, and dropped total ad spend 74% with store revenue holding within 6%. Sometimes the biggest win is not wasting money.
[ Stop the waste ]Don’t pay a premium for your own customers
Lignomat, a maker of wood moisture meters, was paying high prices for clicks from people already searching its name. We cut cost per brand click 93% while brand clicks tripled, and dropped total ad spend 74% with store revenue holding within 6%. Sometimes the biggest win is not wasting money.
[ Go to the buyer ]
Outbound that engineers actually answer
Spectra Symbol sells sensors to design engineers who rarely look for a new supplier. A sample-first cold email program, run segment by segment, produced positive replies at 29% of real responses, and most of those asked for a sample shipped to their lab.
[ Go to the buyer ]Outbound that engineers actually answer
Spectra Symbol sells sensors to design engineers who rarely look for a new supplier. A sample-first cold email program, run segment by segment, produced positive replies at 29% of real responses, and most of those asked for a sample shipped to their lab.
[ What we do ]
The channels that work for industrial brands
- Google Ads and Shopping campaigns built around part numbers, specs and applications
- Accurate product feeds and product pages that search engines and AI assistants can read
- Technical SEO content that answers the questions engineers search for
- Targeted cold email to OEMs, distributors and buyers, with deliverability checked daily
- Reporting tied to quotes, orders and revenue, not form fills
[ What we do ]The channels that work for industrial brands
- Google Ads and Shopping campaigns built around part numbers, specs and applications
- Accurate product feeds and product pages that search engines and AI assistants can read
- Technical SEO content that answers the questions engineers search for
- Targeted cold email to OEMs, distributors and buyers, with deliverability checked daily
- Reporting tied to quotes, orders and revenue, not form fills
[ AI at work ]
A small team, a large catalog
Industrial catalogs are big and marketing teams are small. AI can keep product data consistent across your site, feeds and marketplaces, draft spec-driven content for review, and filter out auto-replies so only real prospects reach your sales team.
[ AI at work ]A small team, a large catalog
Industrial catalogs are big and marketing teams are small. AI can keep product data consistent across your site, feeds and marketplaces, draft spec-driven content for review, and filter out auto-replies so only real prospects reach your sales team.
[ Case studies ]
Results for industrial brands
Services industrial clients use most
- Google AdsSearch and Shopping built around part numbers and specs.
- Cold Email OutreachSample-first outbound to engineers and buyers.
- SEO & AI SearchTechnical content that ranks and gets cited by AI.
- Website DesignProduct pages and catalogs built to convert.
- Fractional CMOA senior leader who owns the plan and the number.
- AI Marketing SystemsKeep feeds, content and reporting running with AI.
[ FAQ ]
Common questions
Does paid search work for B2B industrial products?
Yes, when it targets the specific terms buyers use, like part numbers, specs and applications, and is measured against quotes and orders. Broad, expensive keywords and paying for your own brand name are where budgets usually leak.
Is cold email still effective for manufacturers?
It can be, when it is targeted and offers something useful. For Spectra Symbol, offering a free sample to design engineers produced positive replies at 29% of real responses.
How do you handle long sales cycles?
We track leads through to quotes and orders, not just form fills, so campaigns are judged on the revenue they eventually produce.
We sell through distributors. Can you still help?
Yes. We plan around your channel mix, whether buyers purchase direct, through distributors or online, and avoid competing with your own partners.
Can AI help with a large product catalog?
Yes. AI can keep titles, specs and descriptions consistent across your website and product feeds, with a person reviewing changes before they go live.
[ Get started ]
Reach more engineers and buyers.
Tell us what you make and who buys it. We’ll show you where your budget is leaking and where new demand is hiding.
- A senior marketer reviews your request, not a sales rep
- You’ll hear back from us shortly
- No long-term contract required on most plans