Sometimes the biggest win is not wasting money

A maker of wood moisture meters was paying premium prices for clicks from people who were already searching for it by name.

Cost per brand click: -93%
Brand clicks: 3x
Total ad spend, with store revenue within 6%: -74%

The same 11 months, year over year.

Traditional Agency →

[ The challenge ]

Paying a premium for its own customers

The previous setup paid high prices for branded clicks, and its non-brand search campaign returned less than it cost.

[ The challenge ]Paying a premium for its own customers

The previous setup paid high prices for branded clicks, and its non-brand search campaign returned less than it cost.

[ What we did ]

Stopped the waste

Rebuilt the brand campaigns so branded clicks cost a fraction of what they did
Cut the non-brand search spend that was losing money
Split Shopping into brand and non-brand so each could be judged on its own
Rewrote product feed titles for shoppers who do not already know the brand

[ What we did ]Stopped the waste

Rebuilt the brand campaigns so branded clicks cost a fraction of what they did
Cut the non-brand search spend that was losing money
Split Shopping into brand and non-brand so each could be judged on its own
Rewrote product feed titles for shoppers who do not already know the brand

[ The result ]

Same store revenue for a quarter of the spend

Cost per brand click fell 93% while brand clicks tripled. Total ad spend dropped 74% and store revenue stayed within 6% of the prior year, cutting cost per purchase by 68%.

[ The result ]Same store revenue for a quarter of the spend

Cost per brand click fell 93% while brand clicks tripled. Total ad spend dropped 74% and store revenue stayed within 6% of the prior year, cutting cost per purchase by 68%.

More Traditional Agency results

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