Win the map, answer the phone, book the job.

Your Google Business Profile, reviews, website and local citations decide whether you show up in the map pack. Apple Roofing’s profile sat at a rural address far from its customers. We focused its local presence on one home market and it moved from #4 to #1 for most core roofing searches there.

If you already rank at the top organically near your shop, ads there often pay for customers you’d get anyway. The bigger opportunity is usually the surrounding towns where Maps rankings fade after a few miles, and smaller towns that are cheaper than the big city. One client advertised on a dominant competitor’s name, which nobody else was bidding on, and booked an extra $30K a month within two months.

Local Service Ads are easy to start and hard to optimize. Two things most advertisers skip: mark leads as booked, so Google sends you more like them, and answer fast, because Google notices slow response times and shows your ad less.

Fake listings, closed offices and suspicious reviews can push honest businesses down the map. We document the evidence and report them through Google’s channels so the rankings reflect real businesses.

AI can respond to new inquiries in minutes, send review requests after every job, and track which calls turned into booked work so ad platforms learn what a good lead looks like.