[ Case study · Traditional Agency ]
Apple Roofing / Local SEO
From #4 to #1 on Google Maps in its home market
A coastal roofing company was listed at a rural address far from the towns where its customers search. We focused its local presence on one home market and won it.
- Google Maps position for most core roofing searches in its home market, up from #4
- #1
- Organic Google clicks to the website over two years
- +110%
- Google reviews, holding a 5.0 rating
- 2.5x
Home market only. Sales and lead figures are not available from the data we hold, so none are claimed here.
[ The challenge ]
Listed 40 minutes from its customers
The business profile sat at a rural address well outside the towns it served, so it ranked behind local competitors in the map results where roofing customers choose who to call.
[ The challenge ]Listed 40 minutes from its customers
The business profile sat at a rural address well outside the towns it served, so it ranked behind local competitors in the map results where roofing customers choose who to call.
[ What we did ]
Picked one market and won it first
- Recommended establishing one city as the home base instead of spreading thin across the coast
- Updated the business profile, website and directory citations to the new address
- Tracked map rankings keyword by keyword and town by town
- Built up reviews steadily while holding a 5.0 rating
[ What we did ]Picked one market and won it first
- Recommended establishing one city as the home base instead of spreading thin across the coast
- Updated the business profile, website and directory citations to the new address
- Tracked map rankings keyword by keyword and town by town
- Built up reviews steadily while holding a 5.0 rating
[ The result ]
Top of the map where it matters most
The company moved from #4 to #1 in the Google Maps results for most core roofing searches in its home market and appears in the map pack for every tracked keyword there. Organic Google clicks to the site roughly doubled over two years and the review count grew 2.5x.
[ The result ]Top of the map where it matters most
The company moved from #4 to #1 in the Google Maps results for most core roofing searches in its home market and appears in the map pack for every tracked keyword there. Organic Google clicks to the site roughly doubled over two years and the review count grew 2.5x.
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