[ Case study · Traditional Agency ]
NCX Brain Recovery / SEO + Google Ads
Organic traffic doubled with a quiz, content and a competitor campaign
A concussion treatment clinic needed people who were struggling to recover to find it before they found the bigger national competitor.
- Organic search traffic, year over year
- +104%
- Of that growth came from the concussion quiz
- 67%
- Non-quiz organic traffic from content and SEO work
- +62%
- Cost per call or form lead on the competitor campaign
- -23%
2024 compared with 2025. 2026 traffic has run level with 2025 after a technical issue blocked the quiz page from Google for several months; it was fixed in September 2026.
[ The challenge ]
Outranked by a national name
People searching for help were landing on a much larger competitor, and the clinic’s site had little content answering the questions those people were asking.
[ The challenge ]Outranked by a national name
People searching for help were landing on a much larger competitor, and the clinic’s site had little content answering the questions those people were asking.
[ What we did ]
Give searchers a reason to start here
- Built a short “Do I have a concussion?” quiz as the entry point for people unsure what is wrong
- Published a content series on post-concussion syndrome and recovery, plus FAQ, booking and treatment pages with structured data
- Ran a search campaign aimed at people comparing the national competitor, with a landing page built for that comparison
- Fixed the technical issue that had blocked the quiz page from Google
[ What we did ]Give searchers a reason to start here
- Built a short “Do I have a concussion?” quiz as the entry point for people unsure what is wrong
- Published a content series on post-concussion syndrome and recovery, plus FAQ, booking and treatment pages with structured data
- Ran a search campaign aimed at people comparing the national competitor, with a landing page built for that comparison
- Fixed the technical issue that had blocked the quiz page from Google
[ The result ]
Twice the organic traffic, cheaper leads from ads
Organic search traffic rose 104% year over year. The quiz drove two-thirds of that growth and became the entry point for 56% of organic visits, while non-quiz organic traffic still grew 62%. The competitor campaign delivered calls and form leads at 23% lower cost than the account’s other campaigns.
[ The result ]Twice the organic traffic, cheaper leads from ads
Organic search traffic rose 104% year over year. The quiz drove two-thirds of that growth and became the entry point for 56% of organic visits, while non-quiz organic traffic still grew 62%. The competitor campaign delivered calls and form leads at 23% lower cost than the account’s other campaigns.
More Traditional Agency results
All case studies →Capital One Google Ads
-15%
Cost per approval on low-volume keywords, with 10% more volume at the same unit economics
Read the case studyWall Street Mastermind Google Ads
+66%
Sales calls at a 43% lower cost per call
Read the case studyLignomat Google Ads
-93%
Cost per brand click, with ad spend down 74% and store revenue within 6%
Read the case study
Get a marketing leader, not another vendor.
Tell us where growth is stuck and we’ll show you how we’d approach it.
Book a strategy call