A fractional CMO and AI systems behind every marketing dollar

Signal Relief is a TV-driven pain-relief brand selling across a dozen marketing channels. RevClick acts as its fractional CMO and runs the AI systems behind its data, analysis and paid search.

Per month in wasted Google Ads spend cut: $30K
Of marketing channels run by agencies we manage: 70%
Brand ad spend as a share of revenue: -65%
In-house tool for multi-touch attribution and LTV cohorts: 1

Brand spend is measured against revenue because TV spend also fell over the period.

AI Marketing Systems →Fractional CMO →

[ Fractional CMO ]

Hiring, agencies and budget, owned by one leader

Sourced and vetted Signal Relief’s director of marketing
Manage the outside agencies that run 70% of its marketing channels
Cut $30K a month in wasted Google Ads spend

[ Fractional CMO ]Hiring, agencies and budget, owned by one leader

Sourced and vetted Signal Relief’s director of marketing
Manage the outside agencies that run 70% of its marketing channels
Cut $30K a month in wasted Google Ads spend

[ Attribution ]

An in-house tool for multi-touch attribution and LTV

We built an internal tool that measures multi-touch attribution and customer lifetime value by acquisition cohort, so every channel is judged on the customers it actually brings in.

[ Attribution ]An in-house tool for multi-touch attribution and LTV

We built an internal tool that measures multi-touch attribution and customer lifetime value by acquisition cohort, so every channel is judged on the customers it actually brings in.

[ Data & reporting ]

One database for every channel, managed with AI

AI helps manage Signal Relief’s Databricks warehouse and dashboards, which bring every marketing channel into one source of truth.

[ Data & reporting ]One database for every channel, managed with AI

AI helps manage Signal Relief’s Databricks warehouse and dashboards, which bring every marketing channel into one source of truth.

[ Analysis ]

Deep analysis on demand

Projects that used to take an analyst weeks, like customer lifetime value by acquisition cohort, are turned around by AI.

[ Analysis ]Deep analysis on demand

Projects that used to take an analyst weeks, like customer lifetime value by acquisition cohort, are turned around by AI.

[ Paid search ]

AI managing Google and Microsoft Ads

AI helps manage the paid search channels day to day. Brand terms were separated from everything else, and brand spend fell from 2.6% to 0.9% of revenue.

[ Paid search ]AI managing Google and Microsoft Ads

AI helps manage the paid search channels day to day. Brand terms were separated from everything else, and brand spend fell from 2.6% to 0.9% of revenue.

[ Agency oversight ]

Keeping outside agencies accountable

AI checks agency-reported results against real orders and checks partner revenue before commissions are paid.

[ Agency oversight ]Keeping outside agencies accountable

AI checks agency-reported results against real orders and checks partner revenue before commissions are paid.

More AI Marketing Systems + Fractional CMO results

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