Fundbox’s experience with RevClick
Growth marketing, lifetime value and profit-driven ads
Shawn Haigh, VP of Marketing · 87 seconds · English captions
Shawn Haigh, who worked with Trace at Capital One and Fundbox, describes his growth marketing, credit and lending expertise, and work connecting customer lifetime value to Google and Facebook targeting.
Shawn worked with Trace at Capital One and Fundbox before RevClick. The Fundbox case study describes the Google and Facebook work Trace led there, with its own measurement context.
Read the Fundbox case studyVideo transcript
In today’s marketing world, it’s rare to find someone who’s truly mastered both the art and the science needed to build successful growth marketing programs, craft creative strategies that genuinely meet customer needs, and pair that with digital marketing technical know-how, analytical thinking and a test-and-learn mindset. Trace Marriott is one of those rare marketers. Perhaps even more impressive is Trace’s deep expertise in financial services, particularly in credit and lending, where growth marketing presents all sorts of unique challenges. He pairs industry domain knowledge with marketing acumen to build highly effective growth strategies. And having worked with him at both Capital One and Fundbox, a small business lending fintech, I witnessed all this firsthand. Trace brings true breadth across the entire digital marketing channel mix, from search, display and social to SEO and connected TV. And when it comes to Google and Facebook, he combines a deep understanding of horizontal economics and customer lifetime value with the technical expertise to connect those signals directly to the targeting platforms, which enables true NPV and profit-driven growth. Trace is a clear communicator, an effective thought partner and, perhaps most importantly, he holds an incredibly high bar for what success looks like. If you want an agency partner who can drive growth for your business, work with Trace.
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