Turning Clicks into Customers
Turning Clicks into Customers
We specialize in Paid Ads, SEO, Web Design, and Exceptional Customer Communication
We specialize in Paid Ads, SEO, Web Design, and Exceptional Customer Communication
Get in touch with us
We’ll analyze your website and marketing strategy for free - no commitment necessary
I'm a Marketing & Credit Specialist - Not an Agency
Unlike large agencies that lack industry-specific knowledge, I work with Banks, Credit Unions, Auto Lenders, FinTech startups, and other credit institutions to build, optimize and scale their personalized digital marketing strategies. Don’t make the mistake of hiring a generic agency. Partner with a specialist who can scale your marketing campaigns using credit-specific expertise.
I'm a Marketing & Credit Specialist - Not an Agency
Unlike large agencies that lack industry-specific knowledge, I work with Banks, Credit Unions, Auto Lenders, FinTech startups, and other credit institutions to build, optimize and scale their personalized digital marketing strategies. Don’t make the mistake of hiring a generic agency. Partner with a specialist who can scale your marketing campaigns using credit-specific expertise.
$50M+ of managed ad spend in Credit and Finance
At one point, I was in your shoes–hiring (and firing) marketing agencies to build a world-class marketing organization for the Financial firm. Eventually, I started my own consultancy because the agencies I worked with often struggled to develop robust credit-specific marketing strategies. My experience spans $50M+ worth of managed ad spend for financial and credit firms and nearly every type of digital channel.
The Problem with Marketing Agencies
Misaligned incentives
Agencies that need you to spend money in order to make money are less interested in cost-saving or low-budget strategies. As an example, at Fundbox we ran large Facebook and Instagram campaigns, but when we saw worsening performance and reduced our ad spend, the agency we hired stopped working on our account; they were only interested in optimizing a growing account. Ironically, this moment was precisely when our account needed more time and effort, not less.
Conflict with other channels
Most marketing channels overlap with other channels. Isolating the impact of each channel is very difficult and also very important. The classic mistake an agency can make is to over-invest in branded search terms on Google. I’ve seen countless marketing agencies double down on branded search terms because they had high last-touch marketing efficiency. However, some simple tests would have revealed low incremental gain after accounting for organic brand SEO. Once again, it’s in the best interest of an agency who’s paid on a % of ad spend to promote their own channel and deemphasize other channels.
At RevClick, we have flexible billing options depending on the preference of the client. We don’t have contracts on most of our plans. We aim for sustainable pricing structures that align our strategic goals with yours.
How I do it better
I started RevClick to bring deep credit analytics, marketing strategy, and partnership to financial firms. My experience in marketing credit products brings a unique value to lenders. I can help you scale your growth campaigns because I understand how to target your credit funnel, I can help you navigate compliance in your industry, and I will incorporate credit insights into your marketing efforts. I’m passionate about helping businesses grow and will relentlessly pursue the competitive edge over your competitors. The marketing world is changing rapidly and I’ll help you stay relevant.
As your partner I’m invested in your long-term success. I’ll be personally managing your marketing channels and will tailor your growth strategy to your specific business needs. Whether that’s building a national brand or dominating local markets, you will get a unique marketing strategy and an industry expert on your team.
Capital One Case Study
Capital One hired me to help optimize their Google Ads program. Historically they were focused on a few high-volume finance keywords in Google, but were wondering if there was a way to improve efficiency and scale their campaigns.
As I analyzed their Google strategy, I found that ~20% of their ad spend was targeting low-volume keywords for specific products. Credit applications that came through these keywords had very low credit approval rates and high default rates.
What I Did
Results
Fundbox Case Study
Fundbox provides lines of credit and term loans to small businesses that need growth equity. As the senior manager of all digital channels for credit products, I inherited poor performing Google and Facebook campaigns and agencies.
What I Did
Results
If you want to explore a more custom approach to your marketing, then let's chat.
Location
2149 3140 W West Valley City, UT 84119
Phone
(385) 414-1819
Get in touch with us
We’ll analyze your website and marketing strategy for free - no commitment necessary